Search
Recommended Products
Related Links

 

 

Informative Articles

BUILDING A PRACTICE ON PURPOSE SERIES PART #5 - Develop a Championship Team by Creating a Coaching Climate (Part 2)
Turn low-performance players around Remember, your job as a coach is to enhance your players' performance. To do so, you'll need to take a very close look at the situation to find the clues you need to turn the problem around-and it's not...
Coaching Leaders - 6 Reasons Some Executives Give Up
How do you help leaders succeed? Give them some coaching, that's the widely accepted solution. Then why do some executives give up on coaching programs designed to help them improve? Executive coaching offers a tremendous opportunity to...
How to Avoid the Legal Pitfalls when Setting up Your New Business
How To Avoid The Legal Pitfalls when Setting up Your Own Business No matter who you are you will make mistakes at some point in your business life and unfortunately the law is not very forgiving - ignorance is not a defence. Here are some of...
Personal Training: 3 Powerful Ways to Position Yourself as an Expert
Regardless of what profession you are in, it is critical that people believe that you know what you are talking about! You won't find very many successful lawyers whose clients never win in court, or popular doctors whose patients are continually...
THE “SEVEN Cs”: PARTNERSHIP DANGER SIGNS - The 4th C: CUMULATIVE MONEY PROBLEMS
A series of articles exploring the seven critical areas that can indicate a partnership is in trouble. The 4th C: CUMULATIVE MONEY PROBLEMS Conflicts over money are very high on the list of reasons that 70% of business partnerships fail....
 
Google
Media Star Power Book Review


Media Star Power: ABCs to Successful TV, Radio, Print & Net Interviews


Judy Jernudd


MindShelf Publishing


270 North Canon Drive, #1175, Beverly Hills, CA 90210 310-306-6999


June 2003, ISBN: 0-9722398-3-9


194 pages, $14.95


http://www.MediaStarPower.com

Judy Jernudd is a former newscaster and television talk show host turned professional speaker and media coach. Her unique background has given Ms. Jernudd the insight into what makes a great media interview and she shares this insight in her book.

Media Star Power covers the terminology of the media world with concise descriptions, quotes and gold star tips. The book starts with "Advance Work" and ends with "ZZZ" and covers just about everything you need to know about media interviews in between. This book will


help you become a media savvy guest, market your product and business, position yourself in the media, improve your confidence and help you prepare for a crisis.

All of the topics covered are helpful but some of the most interesting are: creating an on camera look with tips on dressing and jewelry for both men and women, how to react to the media covering your company crisis and how to manage on camera anxiety. This book is a must have for anyone seeking or preparing for media coverage and is sized just right to fit into a purse or briefcase. Readers can use this guide while launching their own media campaign on a budget or to prepare themselves for working with a media coaching company.

Bonnie Jo Davis is the owner and operator a Virtual Assistant firm. She can be reached at http://www.DavisVirtualAssistance.com.