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Coaching and Mentoring (using one)
Once you've been hired to do a job, particularly if it's a well
paid and/or high-flying job, you're supposed to know everything,
be able to handle everything with ease, deal with other people's
problems and in general be super-person. Right?...
Extend Your Book’s Life With a Sales Letter
Authors, publishers and business owners are great at getting their books written and launched. But after the initial one-year honeymoon, sales slow down. To counter this, make sure to let your audience know about your book's benefits and how it...
Know Your Client - The First Rule of Business Coaching
Whilst the very best coaches have undertaken independently accredited training and or have years of experience with clients, new self-assessment questionnaires are coming available which is evolving coaching into a far more focused activity. And...
Top Ten Things You Would Never Hear a Coach Say (or then again…!)
Just for fun and yet with some real insights to how a coach works, this list is an indication of culture and style. It will vary. From coach to client; to the relationship between them. None of these are wrong as such, though some might be...
What Is A Mission Statement?
In order to do your mission statement you need to be able to answer the following: Why should this business exist? Who will be its customers and how will it benefit them? Why will they be better off? These questions are easy to...
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Coaching Packages Benefit the Coach & the Client
Do you have trouble retaining your ADD coaching clients? The
solution to this problem may be to offer your services as a
"coaching package."
Many ADD coaches charge clients per individual session, which
works just fine if your clients are committed to the process.
But we all know that ADDers have a tendency to start things and
not finish them! Coaching is no exception.
This is not only unfortunate for the client, who doesn't get to
experience the magic of ADD coaching to its fullest, but it is
also unfortunate for the coach, who struggles to make ends meet
when clients suddenly drop off.
Coaching packages solve this problem for both coach and client.
Let's look at a practical example:
Last month, I coached a coach named "Mary." Mary went through
coach training last year and quit her nursing job about 6 months
ago to become a full time coach. Since then, she has had a
difficult time earning money by coaching. She was charging
clients $75 for a 45-minute coaching session. She also
encouraged her clients to call and email for brief check-ins
when needed. She would ask her clients to commit to working with
her in 3 sessions a month for about 3 months.
What Mary was finding, however, was that her clients would
commit to working with her for 3 months, but would pay for a
single session and then make excuses as to why they couldn't
book more. In the meantime, though, they were still
emailing
her, and she was emailing back! Her boundaries were not strong
and she suffered for it, working hard to help clients who didn't
pay her what she deserved.
Mary and I revamped her services into a coaching package. Rather
than offering single sessions, Mary began to offer a coaching
package that included 3 45-minute sessions plus brief check-ins
and phone calls for $250 per month. She also offered a 3-month
package for $700, a discount of $50 when paid in advance.
Mary was nervous when it came time to tell her clients about the
new pricing structure. But much to Mary's surprise, 2 clients
who had been dragging their feet signed up for her coaching
package. In addition, Mary met a physician at a neighbor's party
who thought her coaching package was a great idea, and requested
a stack of her cards. (Which she ran home to get!)
Offering your ADD coaching as a package helps the client
follow through on their coaching goals, and helps you create a
sustainable and predictable coaching income.
About the author:
Jennifer Koretsky is an ADD Management Coach who helps adults
manage their ADD and move forward in life. She publishes The ADD
Coaching Business Report, an eNewsletter that helps other
coaches succeed in their business and marketing efforts and
create viable coaching businesses. Subscribe to The ADD Coaching
Business Report at http://www.addmanagement.com/ACBR.htm
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