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#1 Mistake Most Blogs Do
Copyright 2005 Rok Hrastnik As much as this might surprise most bloggers, the #1 mistake most blogs are doing is not publishing their content via e-mail, as a supplement to their RSS feeds. Just think about it: while RSS is growing strong, it...
Google gives Web Page History More Importance
by Rick Hendershot, e_Marketing Blog The Google patent application submitted in March, 2005 has generated a good deal of debate among search engine optimization experts. The patent document contains many general suggestions about the direction...
Link Popularity for a Successful Website: How (Not) to Go About Getting It
Everybody wants to draw visitors to their website. Many incoming links means many incoming paths for the visitors; it may also boost your search engine ranking. But how do you get there? A classic way of getting seen and noticed on the web is to...
Top Search Engine Optimization Tips - Part Two
Welcome to the second part of our series of articles on search engine optimization. In the previous article we discussed keywords, domain names, content and keyword density issues. This article moves past that to the nitty gritty of improving your...
Using RSS Feeds to Set Off a Traffic Explosion
RSS, or Really Simple Syndication, is the perfect answer to your needs for sharing and distributing content. The way this works is webmasters can share bits of code with one another that give them access to the others forums, newsletters, blogs,...
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Two Myths about the Search Engine Listing
Getting top search engine listing is perhaps one of the hottest subjects in the internet marketing world. The problem is that many discussions on this subject are based on speculation. Almost no one knows the exact algorithms of the search engines. And what make it worse is that the search engines have a habit of changing their algorithms.
However, some people are so obsessed with top search engine listing that they tend to undermine the importance of other web traffic generation techniques. These "trances" are partly caused by some misleading myths that surround the search engine marketing subject. Below are two of those myths with some empirical facts that contradict and refute them.
Myth #1: "You can't get loads of targeted traffic without the top search engine listing."
This is completely wrong. Jack Humphrey, the power linking guy, has given us a picture that it is possible to get huge amount of targeted traffic without the top search engine listing. In his Special Report, "What if Google Didn't Exist?," he shared one of his sites' stat in April 2004 and guess what? From 71,444 unique visitors that he got at that month, "google search" referred only a small portion of them, i.e. 0.07%.
You can read Jack's complete report at
http://www.webmastertraffictools.com/weblog/index.php/weblog/googleexist/.
I also found another similar fact from Tinu Abayomi-Paul, the free traffic chick. In her blog post, "Site Promotion is Multi-Faceted," she said that the search engines only constitute 6 - 10% of her traffic in any given month. While she didn't tell us about the monthly amount of traffic to her website, I believe that her site gets huge traffic every month, because she has an Alexa ranking of 38,371 (that's what my Alexa toolbar showed me at the time I wrote this article).
You
can read Tinu's complete blog post at http://www.freetraffictip.com/2005/06/site-promotion-is-multi-faceted.php.
Myth #2: "The major search engines are reliable sources of sustainable, residual, traffic."
This is also inaccurate. Look at what happened to Alice Seba from Internet Based Moms. One of her websites, http://malcolmsweb.com, has been banned by Google, even though that website was full with good content. Since May 21, 2005, her visitors instantly dropped from about 700-800 per day to 200-250 per day.
You can read Alice's complete story at her blog post, 'Alice "White Hat" Seba Has Been Banned,' at http://www.aliceseba.com/2005/06/alice-white-hat-seba-has-been-banned.html.
Now I don't mean to undermine the importance of the major search engines. The major search engines are one of the biggest sources of targeted traffic on the net and so, you should do proper optimization and try to get top search engine listing.
But, don't let yourself be misled by these myths and ignore many other web traffic generation techniques. With the unstable nature of the search engines, it would be wise to use the search engines only as one of your traffic sources and look for other traffic generation techniques to build multiple sources of traffic.
Mohamad Zaki Hussein is the webmaster of http://www.webtrafficideas.com. To learn how to increase web site traffic to your website by using a combination of Viral Marketing, RSS and Blog, grab the FREE "Instant Traffic Formula" report at http://www.webtrafficideas.com/getviral.
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