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Effective Marketing Using Articles
Use Articles As Part of An Effective Marketing Plan
There is no better way to advertise and promote information than to use articles. Many businesses are now marketing their products and services via the internet which is a great way to...
How to Get Your Promotional Articles Accepted by Publishers
As the publisher of an article directory, I see this all the
time: writers and other marketers who are so desperate to get
their promotional seen they really don't think about how they
are marketing, where they are marketing, or who they...
The Complete Beginner's Guide to Writing Articles.
So how do you get started? What do you write about? What do you actually DO with your articles once you`ve written them? It seems daunting, I know. I was petrified myself when I first started writing articles, I still get nervous every time I start...
What are Promotional Articles and How Can They Work for You?
One of the most effective ways for attracting attention to your business on the Internet is to write articles. The most popular ones are how-to articles, which also establish your expertise. People are always looking for articles for their websites,...
Why Articles Fail To Deliver Traffic To Your Website
It's no secret that submitting articles to article directories
can generate traffic to a website. In fact, it seems that
everybody and their dogs are up to it. But as is the way of the
web, many seem to miss the point and don't submit...
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Checklist For Writing Effective Articles
Before writing an article, have you ever felt overwhelmed by a
blank sensation, not knowing where to start?
...I'll bet you have!
This checklist should help you eliminate some common problems in
writing articles:
1. Have a specific purpose in mind.
Always have a specific purpose in mind before you begin writing:
you should be crystal clear about what are you hoping to
accomplish by writing your article. Is it an article clarifying
an issue for your customers, to attract prospects, to improve
the link popularity for your website?
2. Know your target population.
Before writing an article, conduct research on the target
population. What are their experience, their interest, and their
wants in the chosen topic? What pain or problem do they try to
avoid?
3. Develop a detailed outline first, stressing on the benefits.
Now that you have a purpose and a target, organize your article
so that scanning it quickly will show immediately to your reader
how he will benefit from it and what are the most important
points.
4. Stop your reader in his tracks with your title.
Your title should grab the reader's attention and 'force' him to
read your first paragraph. Using your most important benefit
usually does it.
5. Start your article with the most important information
Again, do not keep your most important information for the
conclusion! Give it
immediately and develop on it in the
following paragraphs.
6. Keep jargon to a minimum.
If possible, avoid jargon as well as prejudices and
insinuations. Write your article so that even a child can
understand it.
7. Make your article warm and personal.
Speak direct to the reader. Use a lot of 'you'. Reading your
article, the reader should feel warmth and empathy, knowing that
you have the same problems and goals than him.
8. Keep sentences short and simple.
Using short and simple sentences will allow a fluid and easy
reading, preventing your reader to get bored.
9. Have someone from the target population critique your
article.
Who can give you a better feedback than someone from your target
population? It will help you
10. Spend more time rewriting than writing.
Besides formatting your article for easy reading and nice
presentation, be sure to use tools or an external editor to
carefully proofread your writing for grammatical and spelling
errors.
Remember that the more writing you do, the better you will get.
After sometimes, when you are in the habit of writing, article
writing will not seem as difficult as now!
About the author:
Dr. John E. Neyman, Jr.is a Pastor, Author Internet Marketing
Coach and Relationship Coach. You may visit Dr. John's website
at http://LeadersExcel.com Or e-mail him at
drjohnneyman@gmail.com
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