Affiliate Marketing: Characteristics of a Super Affiliate (Part 2 of 3)
In part one of this article series on Super Affiliates we addressed the fact that Super Affiliates are Opt-In List Builders, they use Autoresponders to market to prospects over and over, and they use extensive Ad Tracking tools to manage their advertising campaigns.
In part 2 of this article we will examine four more characteristics of Super Affiliates.
Super Affiliates use:
Professionally Written Content
OK. So you're not the world's greatest writer. Whether you are or not isn't the point. Every super affiliate makes certain that the sales copy and content - on their own website or within the ads they distribute - is top notch.
If they can't do the writing themselves, they hire a ghostwriter, someone who IS capable of producing content that is not only compelling but also capable of producing results. In most instances, the only result that matters is how much money was generated due to that particular sales copy.
Don't think you can afford to hire a ghostwriter? The way super affiliates view this issue is pretty basic... the better the writing, the better the financial gain. So the bottom line is, if they can't write their own "killer" content, they immediately recognize the fact that they can't afford NOT to hire a professional to do it for them.
Super Affiliates are:
Keyword Marketers
You might not understand all the fine details of keyword optimization, but one thing is certain, if you want to play with the big boys - those super affiliates - you had better learn and understand, at the very least, the BASICS of utilizing proper keywords.
Unfortunately, even the basics are a bit too involved a topic to cover adequately in the confines of this particular article. Here's a list of some of the areas where expertise in keyword marketing is valuable.
1. Choosing the right keywords for pay-per-click campaigns
2. Optimizing web pages to generate quality viewer traffic
3. Having the
ability to determine which keywords to avoid
4. Using keywords to help select the best affiliate programs
5. Isolating product specific keywords
The more proficient you become with regard to keywords, the more productive you'll be as a marketer in general.
Super Affiliates are:
Market Researchers
When it comes to "marketer" ability, keywords aren't the only area you should concentrate on. Being able to properly conduct research is absolutely essential to any serious-minded affiliate marketer.
One of the primary benefits would be understanding beforehand which products, services, or programs to avoid and which ones to become involved in. Also, it would allow you to determine exactly what audience you should be promoting a particular product to.
Super Affiliates excel in:
Traffic Generation
Having all the knowledge and expertise in the world won't do you any good if you can't drive sufficient traffic straight to your offers.
Not only do super affiliates handle this type of task with ease and efficiency, they are constantly on the lookout for new and innovative means of generating even MORE targeted traffic. If you hope to compete, it's something you absolutely positively must be proficient in.
There's one other aspect of driving traffic that every super affiliate adheres to. That is, driving traffic to their own website or pre-sell page and NOT the merchant's website. Granted, the viewer will ultimately get to that destination (to actually make a purchase), but they should always be strategically guided through YOUR system first.
About the Author
David Cooper is the editor of the Affiliate Marketing Articles Newsletter. David specializes in helping people with their affiliate marketing efforts by offering real world tips and strategies. Download his FREE Affiliate Marketing Primer ebook at: http://www.affiliatemarketingarticles.com
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