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Advice From An Entrepreneur
Just before I left my last job to finally go into business, I
visited a friend and confided in her about it.
My friend was a business woman herself. She had a costume
jewelry manufacturing company and had been in business for
decades....
Baby Strollers Tips and Advice
You have just learned that you are expecting a bundle of joy and now you need to begin getting the things your baby will need. If this is your first baby all the decisions you need to make may seem overwhelming at first. One of the biggest...
Market Your Passion Online: Internet Advertising Advice From My Home-Based Business Advisor
You need to be advertising and marketing your home-based business, but what does it all mean? You need customers. You need sales! But where do you start? FFA Pages Banners Traffic Exchange Programs Reciprocal Linking ...
Rocket Investing: Stock Market Research Advice
The stock market is not a black hole. People come out of it
successful, business savvy and rich! Here are 5 things you must
remember to conquer the investing black hole:
1. Be resourceful. The key to investing is knowledge: know
anything...
The Trouble About International Advice
Executives need to realize that they cannot afford to undertake international expansion without seeking external advice. In the post-Enron corporate world, buyers need to be more educated about where to obtain advice. In turn advisors, need to face...
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Search Engine Friendly Web Design Advice
Online marketers understand the importance of getting top search
engine rankings in major search engines. Therefore, they spend
time on search engine optimization (SEO). However, many of them
ignore the fact that web design structure has a role in SEO. To
optimize website, you must ensure you have a search engine
friendly web design structure, and do not just rely on web
designers because they could be good at web design but not good
at SEO.
This article reveals several important web design elements you
must consider during website optimization process.
1. CSS Stylesheet
It is good to use CSS stylesheet to format your web design
because it can standardize the appearance of your website. For
the sake of convenience, some web designers use internal CSS. It
is no good! You should use external CSS stylesheet so that your
HTML coding becomes consise, and mainly compose of your website
content. It is an essential SEO practice.
2. Content Management Software (CMS)
If you use CMS to manage your website, make sure your CMS
provides these features:
a. Allows you to define different templates for different
sections/pages. It gives you flexibility in optimizing website
content.
b. Allows you to define Title and Meta tags for different web
pages. Again, it gives you flexibility in optimizing every web
page.
c. Allows you to generate static HTML pages instead of dynamic
pages. Search engines are not good at reading dynamic web page.
Accoding to Google webmaster guideline, Google may not index
dynamic URL with more than 2 parameters within the URL.
If your web pages cannot get indexed, you definitely get no
rankings no matter how many SEO effort you make.
3. HTML Code Compliance
As a good web design practice, make sure your HTML coding is
compliant to some well recognized HTML standards such as W3C
standard. Some search engine optimizers reported that
non-compliant web design could cause difficulties for search
engines to index and analyze your website. It hinders your
website to get top search engine ranking.
4. Use of Graphics
You must optimize the file size of your images. As search
engines like to read text, you should consider avoiding the use
of graphics near top of your website, whenever it is possible.
5. Multiple-level Navigation Menu
Many websites use multiple-level navigation menu in Javascript.
However, the coding usually leaves in
the HTML body. This is no
good in terms of SEO. I recommend seperate Javascrpt from HTML
coding by using external Javascript file. For example, Marketshare - an Asia
consumer market research firm, found that their website
cannot get indexed properly by several search engines. This
situation has been changed only after adopting external
Javascript.
6. Bad Web Design
To make your web design search engine friendly, you must
consider avoiding:
a. Use of frame. Search engines have difficulties to index all
your frameset. Even though they can index some frame pages,
users would only access to part of your webpages only in case
they can find your website from search engines, e.g., only see a
left-hand side navigation menu with a blank page on the
right-hand side.
b. Re-direct techniques. For some reasons, web designers may
make some re-direct pages or adopt Javascript re-direct
techniques and re-direct visitors from one page to another
content pages. Since search engine spammers usually use this
technique, search engines could penalize your website.
7. Flash
Web designers may sell you to build a flash website or make a
flash intro page as your home page. Their point is that flash
makes your website more appealing and it would improve
effectiveness of your website. However, it is not always the
case.
Visitors want to find information fast. Flash sometimes could
make your website slow and require visitors to install plugins
before they can see your website. In terms of SEO, simply
speaking, search engines treat flash as a graphic and cannot
analyze content inside a flash file. The implication means a
flash website is hard to get top search engine ranking.
Conclusion:
For small business to succeed online, you must strike a balance
between SEO and fancy web design. A too fancy web design, in
many cases, cannot give you any business as no one can find your
website from search engines and if it annoys your visitors.
About the author:
Jimsun Lui, is working in Agog Digital Marketing Strategy
Limited, a company offers SEO Services for both
English and Chinese search engines. Click here to learn more
about how to optimi
ze website. The company also offers Ecommerce Web
Design Service
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