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Advertising - For Small Businesses (Part 2)
How to do it People skim through newspapers and magazines and they aren't necessarily looking for information on products or services (unless they're reading the classifieds) It's therefore absolutely vital that your advertisement grabs their...
Advertising vs. PR in Your Small Business Marketing Strategy
Copyright 2005 J D Moore A great small business marketing strategy includes a mix of tactics. Advertising and PR are two very important tools that all small business owners need to be using regularly. Many small businesses I talk to do one of the...
An Overlooked Fr~e Advertising Opportunity
An Overlooked Fr~e Advertising Opportunity © Terri Seymour When you have an online business you need to utilize every possible avenue of advertising and promotion. As I sign up for more ezines and discussion groups, I am finding numerous...
Guerrila Advertising Techniques for your Home Business
Being a home business entrepreneur you probably do not have a
major marketing budget set aside for the internet promotion of
your website. Actually most small business owners have no budget
at all for these kinds of activities, so don't feel bad...
Online Advertising for Dummies
Whether you are checking your email, shopping on a website or just searching for information, online ads are everywhere! A new marketing landscape, the Internet offers a new and cheaper advertising space, as compared to traditional spaces like...
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Don't Forget About Offline Advertising
A lot of online based businesses forget about offline
advertising. It is important to combine offline and online
advertising together in your marketing campaign.You can market
offline more effectively by targeting people that actually have
access to the internet. In all your advertising you want to
include your web site address, e-mail or autoresponder
addresses, and the e-mail address to subscribe to your e-zine.
Below are 10 offline marketing ideas:
-Place classified or full page ads in print publications. The
print publications should be computer or internet related.
-Post flyers in stores. They could be computer stores, software
stores, libraries etc.
-Buy mailing lists and send direct mail. You should make sure
that all the people on the mailing list are internet users.
-Buy commercial time on T.V. They can be during shows that are
targeted toward internet users.
-Pass out your CD-ROM or diskette business cards at special
events. It could be at trade shows, seminars, fairs, etc.
-Set up a deal with another business that targets internet
users. Pay the business to insert your business ads in their
product
packages.
-Hold a free offline class and teach people how to use their
computer or how to use the internet. You could have your web
site on display as an example.
-Do co-op mailings with other businesses. They should also be
targeting people with internet access.
-Give away free mouse pads. Put your advertising on the mouse
pads and give them away at computer or internet events.
-Advertise in card decks. The card deck you advertise in should
be targeted toward internet users.
You would also want to target your offline advertising to groups
of people that will actually be interested in your product or
service. If you're selling business books, you will want to
market to business owners. In conclusion, if you have a business
that's only based online, you don't want to market to people
that don't have access to the internet.
About the author:
Daniel Cassidy owns a Work At Home Business Directory and
publishes a Free Home-Business Tips Newsletter, where you'll
find all the information you'll ever need to start-up and profit
online from a home based business at: www.moneyflowforlife.com
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